Revealed! The Treasure Tool Quietly Used by Game Manufacturers

Example 1: Visualization of Development Progress and Performance Management

Pain Point Scenario 1:

For teams of over a hundred people, managing progress is a headache, especially in the game industry where art resource production processes are lengthy, averaging 2-3 months per PBR character. Even with domestic outsourcing calculated at 2 months or 40 working days, the minimum production cost is around 40,000 RMB. Any slight deviation in direction can lead to high wasted costs.

Blueberry DAM helps in Saving Costs

Most teams currently can only see the status of work orders, but the actual content needs to be downloaded locally and viewed with native software. Art directors need to frequently ask for updates, which not only reduces managerial effectiveness but also causes resentment among those managed, as they feel mistrusted.

However, timely corrections and adjustments to grasp the overall progress are crucial for managers to avoid delays caused by creative direction or overlooked details. Additionally, the project tools and file management systems used are disjointed—work order statuses are visible, but the file links are not, often leading to lost files or files that have moved on in the workflow but are still in a previous state in the system.

Pain Point Scenario 2:

HRBPs need to understand the workload of project members for risk control to ensure timely project delivery and identify underperformance early to seek reasons and provide assistance.

For instance, if a sketch that should take one day takes two, the cumulative extra time significantly increases costs.

Traditionally, supervisors or HRBPs would have to ask designers for progress screenshots daily, or passively wait until most designers submit their work at the end of the day, placing enormous pressure on HR to handle synchronously, making it difficult to provide timely feedback for adjustments.

Solution:

Blueberry integrates horizontally with project management tools to establish a team asset library. Art personnel save their completed works locally and simultaneously upload them to the server for backup. 

Thanks to unique technological breakthroughs, it enables fast online real-time previews of over 100 resource formats, including large 3D engineering files like MAYA and 3D Max, and supports uncompressed files.

It also supports frame-by-frame annotations and online review responses, with enterprise IM tools providing instant push notifications, allowing management to shorten the handling path and provide efficient feedback, thus enhancing both management breadth and efficiency.

Rich plugins seamlessly integrate with common project management tools such as Feishu, DingTalk, Teambition, JIRA, TAPD, ONES, etc. After integration, it automatically synchronizes partitions and work order lists, with bidirectional real-time synchronization of work order or file status changes, passing back file addresses in work orders, achieving real task and asset linkage.

Example 2: A Visual Asset Library Increases Asset Reuse Rate

Pain Point Scenario:

For high-quality detailed projects, to ensure overall style consistency, many foundational designs are reused, such as rock and vegetation models, texture libraries, etc. However, due to the lack of scientific storage and management of digital assets, necessary assets are often lost or unavailable when needed, forcing the re-creation of "wheels" and delaying development. When dealing with multiple clients/contractors/partners across multidimensional scenarios, collaboration is not flexible enough, and the distribution management of massive files is manually organized, increasing the risk of errors and often resulting in missing files or having to ask the client again.

Solution:

Assets that are sedimented are valuable, reusable assets have value. After using Blueberry, you can set up independent asset libraries by partition, essentially quickly and standardly establishing a "digital library." Different files are stored in different partitions. Training files for new employees, asset accumulation, and outsourcing cooperation are all visible. With a click of the mouse, all files are easily shared with collaborators.

Blueberry enables collaboration and management of Digital Assets

Flexible and Rigorous Sharing Function

Partitioning also facilitates flexible and convenient access management for members. When it's time to outsource, sharing is done with a click of a button, and features like watermarks and expiration dates make management more stringent.

Even if there are duplicate files, they remain independent of each other, and with AI-powered smart search capabilities, even a large number of files can be effectively managed.

DAM file-sharing Architecture tool

Example 3: Fast Production for UA Advertising Deployment

Pain Point Scenario:

Cross-platform operations and holistic marketing have become the current trend, requiring massive and high-quality content support, especially for promotion and marketing, which must maintain a unified style while avoiding content homogeneity. Different roles, products, and even different SKUs all hope to have unique promotional designs, requiring a continuous stream of inspiration and creativity, significantly increasing designers' workload under unchanged project timelines.

Solution:

Utilizing ShareCreator's built-in AIGC function provides instant support and inspiration for designers, eliminating the need for time-consuming material searches and tedious design work, thereby maximizing design productivity.

Early-stage creative generation through AIGC quickly produces concept sketches, aligning style and color communication, aligning production expectations and creative directions, and reducing the risk of rework.

Later-stage material enhancement: After the main visual is completed, AIGC helps generate material elements to enrich the overall design, reducing production time, cutting procurement costs, and effectively avoiding copyright issues.

Blueberry now supports text-to-image and image-to-image AIGC forms, allowing users to continue selecting from one or multiple generated images through image-to-image, ultimately producing an image that meets their needs. The generated works can then be extended, edited, saved, and shared within Blueberry, fully integrating and enhancing efficiency.

Example 4: Convenient Transfer of Large Files

Pain Point Scenario:

Involving different network nodes incompatible transmission tools internationally, and complex file handling roles, dealing with game industry files often reaching hundreds of GBs requires a significant time cost to transfer between systems, employees, clients, and partners.

The most extreme case we've seen involved a project that needed to send benchmark files to over 200 subcontractors. Because the subcontracting parts differed, each file had to be individually selected and sent one by one. Just the transmission took a massive amount of time, and each subcontractor's returned files had to be individually organized, slowing overall project progress.

Solution:

Using Blueberry eliminates the need for repeated downloads, effectively setting up low-cost file transmission middleware. Files only need to be uploaded once and can be previewed in real-time on the cloud. After selecting the files and calling the local native software, the completed work is automatically synchronized and backed up to the cloud.

Research shows that 97% of companies using a DAM system have reduced content production costs by at least 10%, and asset production costs have been reduced by an average of 28%.

Internationally, Blueberry has received highly prestigious industry awards, and many game developers and studios use this tool to enhance their digital asset management efficiency.

Blueberry Top-Ranked games in industry awards

Among domestic clients, well-known manufacturers like Funplus, Eagle Corner, Endless, Hand Union, Gigabit, Thunder Games, and Happy Interactive use Blueberry to improve their daily workflows.

Blueberry currently has enterprise, standard, and small team editions, which can be flexibly selected according to usage needs and seat numbers. It also supports privatized deployment and customized development to facilitate integration with upstream production tools like PS, and AE, and downstream management tools like SVN, and GIT. According to statistics, excellent digital asset management software can significantly improve team collaboration, communication, and information search efficiency, overall enhancing team productivity by 20%-25%.