Blueberry Digital Asset Management Interview - What you must know!

Over the past decade, storage methods have evolved alongside file formats; from USB drives and hard drives to cloud storage for file transfers. Dropbox was introduced as part of this shift from PC-based file storage methods towards mobile phone use, in 2007 when Apple released their iPhone with storage options of 4, 8, or 16 GB - though over time not much has changed with regards to data storage methods.

Blueberry DAM Digitalized way of storing data and files

AR and VR technologies will lead the next hardware revolution. Although VR devices have yet to become mainstream due to weight, cost, and short battery life issues, Moore's Law suggests these issues should be resolved in coming years, drastically altering file formats and sizes as well as storage methods - our focus being digital asset management.

Fortune Business Insights reports that corporate content and digital asset management was already worth $11.63 billion globally in 2021, projected to increase at an average compound annual growth rate of 14.3% through 2028 to reach $29.64 billion.

In business, revenue must increase while costs must decrease for profit to occurAs economies worldwide experience slowdowns, industries face intense competition in cost reduction and efficiency improvements. Companies need not just strive to reduce expenses but to do it efficiently as part of a long-term survival strategy. Understanding how to effectively reduce expenses with increased efficiency remains an ongoing challenge for every team and business.

Blueberry DAM helps in cost Effectiveness and efficiency

From data and industry insights, it appears that corporate content and digital asset management is experiencing rapid expansion and increasing interest across sectors, giving me confidence that this market will flourish.

What are the characteristics and pain points associated with game digital asset management for collaborative projects? How does Blueberry address them, as well as its market approach?

Before becoming involved in digital asset management software, I operated my own game design consulting company that I founded. We anticipated an increasingly difficult licensing environment and rising quality expectations among domestic players - leading many large game companies in China to pursue higher quality games with wider markets, prompting more game developers to venture internationally.

Blueberry Game management tool

Within just a few years, we leveraged this wave and provided high-quality art consulting and production services to many acclaimed game companies - developing all top five grossing games in 2021, along with four out of the five global revenue-generating battle royale titles like PUBG Mobile and Garena Free Fire, for instance. Furthermore, we improved conversion rates on several top 10 titles and co-developed award-winning AAA titles such as Diablo Warhammer Star Wars Game of Thrones.

Blueberry DAM Award winning Game

Experienced industry pain points as game service providers has inspired us to think proactively about reducing costs and increasing efficiency during game production. An SLG game might feature over one hundred characters that each require two months to create; losing even one character file could waste considerable time and costs; additionally, assets often disappear on expanding servers leaving "dead" assets that no longer contribute value for the company.

Real-world examples illustrate the persistent and troubling pain points encountered during game development processes, leading me to believe there was an unmet market need for a solution to address/improve these issues. Our pain points and market insights were the impetus for creating Blueberry's intelligent digital asset management system.

Why have you taken on the persona of "Corporate Google?" How can one succeed as software vendor?

Management of digital assets is one of the major hurdles to high-efficiency creation across a range of digital asset-heavy industries (gaming, film production, industrial design, graphic design, e-commerce, and advertising) and one of the more overlooked means of cost reduction and efficiency improvement. When faced with managing terabytes of CG characters, textures, audio files, equipment documents and material libraries it becomes clear that proper management requires great effort and expertise.

Employing advanced tools for efficient digital asset management may be the only solution for many enterprises and teams looking to escape this predicament. Effective digital asset use involves searching, previewing, reviewing, sharing, collecting, backing up and integrating digital assets into industry tools; all seven of which must be managed intelligently for team collaboration efficiency to occur successfully. When all seven aspects are managed intelligently it will quickly lead to reduced costs and increased efficiency for enterprises and teams.

Blueberry digital asset management tool assists enterprises and teams in efficiently managing all types of digital assets efficiently, increasing usability while simultaneously cutting costs and improving efficiency. Our product serves this function effectively - effectively making it the corporate equivalent of Google.