Cost Reduction and Efficiency Improvement Application of Digital Asset Management Tools (DAM) in Project Collaboration

With the rapid development of the internet and globalization, especially in the post-pandemic era, distributed working and agile collaboration have become the new choices for more and more teams. Coupled with increasingly refined industry divisions, many enterprises are facing new challenges in their digital transformation.

In various vertical directions within the design industry (gaming, art, e-commerce, home decor, industrial design, etc.), facing a constantly changing market environment, how to manage a massive amount of "digital assets" (design files, 3D models, marketing data, etc.) and improve the efficiency of the creative process and the effectiveness of marketing content are new demands from the market to enterprises. Only by mastering these "basic skills" can one consistently stay ahead in increasingly fierce competition

Blueberry DAMM gaming Tool

The Digital Asset Management System (DAM) is an emerging popular concept. We have already used its early versions in the form of everyday computer file managers. However, as technology advances and specializations deepen, the need to handle more, larger, and more refined files means that simple CRUD (Create, Read, Update, Delete) functionalities no longer meet the daily work requirements of professionals, even affecting team collaboration efficiency.

Many manufacturers have identified this issue, with some teams developing their management tools. However, these are generally extensions of existing software with some modules and functions added or interface and interaction optimizations. These 1.0 versions of DAM systems do not truly assist teams. The market needs a 2.0 version that can truly integrate teams based on the cloud, deeply integrated into the industrial pipeline processes, and even combine AI (Artificial Intelligence) to unleash productivity.

Blueberry DAM Ai Tool

Blueberry, produced under the Blueberry brand, is designed as a DAM system with these goals in mind.

From the functionalities demonstrated by Share Creators, we might see the future direction of industry evolution and development as technology advances and markets change:

Vertical Integration and Horizontal Connectivity: Managing digital assets by unifying their management, tracking, and distribution, allowing them to flow and significantly boosting work efficiency. By accessing the Blueberry DAM system, team members can complete actions such as uploading, managing, and distributing works on the cloud/client, while managers can manage file statuses/permissions and review online in real-time, making management more orderly.

Integration Across Disciplines: Members involved in collaboration can call and distribute files from the managed files according to needs, tracking modifications to the products, thus better facilitating cooperative development. It offers plugins and open API interfaces for integration with upstream pipeline process tools like Photoshop, After Effect, and essential gaming engines like Unreal, and Unity, as well as downstream production tools like SVN, Perforce code control (partial software integration supported), significantly shortening the industrial pipeline production process time.

Blueberry Enables Distribution Of Resources

It is worth mentioning that Vika Cloud is also a partner of Share Creators. As a new-generation data productivity platform, Vika Cloud's flexible, dimension-changing, and easy-to-use features can greatly empower organizational efficiency improvement. Through Vika Cloud's automation capabilities, even employees who do not understand code can quickly get started, autonomously building automation business systems that 

Blueberry Better Assists the Digital Transformation in the Design Industry

According to research by McKinsey, high-quality digital asset management software can significantly improve team collaboration, communication, and information search efficiency, and ultimately increase team productivity by 20%-25%. Not only in improving efficiency, but excellent tools can also reduce costs and ensure asset safety to the greatest extent. For medium to large projects, it takes about two months to create a character in a game, with the average production cost in China being about 1,000 RMB per day. Thus, the loss from a single lost file can be around 40,000 RMB! That's equivalent to an entire department's software expenses for a year!

Blueberry Free Trial has recently launched a small team version, allowing flexible selection based on seat and function needs. Currently, an application can provide a week of full functionality trial, facilitating a more comprehensive understanding of the product.