The game industry has always faced the "impossible triangle" of cost, quality, and efficiency, meaning that during development, it is challenging to balance the costs of research and development, efficiency, and product quality. However, with the rise of artificial intelligence and the use of professional tools, this impossible triangle is expected to be broken.

Blueberry Saves on costs and efficiency — *Blueberry DAM Saves Costs And Efficiency*

Today's game production is increasingly characterized by high-quality, boutique games, which generate a massive amount of content resources. Facing these large-scale, complex-format, high-value contents often leads to waste due to a lack of scientific management.

Especially for medium to large projects, a lot of time, effort, and significant costs are invested in producing materials that cannot be effectively reused, invisibly raising the project cycle and production costs.

In a phenomenal game, besides the fun and playable settings, beautiful graphics and cool effects are core, and also where the most time and resources are invested. Even simple scene materials start at production costs in the tens of thousands, much of which could be reused, such as mountains, rocks, vegetation, and items in maps. Redesigning them every time is a significant waste of resources.

Blueberry top ranked game — *Blueberry DAM Top a ranked game picture*

Sometimes, if the launch timing is off or the performance is not good, all the version's content is shelved, and over time, it's not even known where it was discarded, let alone reused.

During the development and management process, this kind of resource waste "pain point" often occurs. Sometimes it might not seem like a huge loss, but if these issues are not properly resolved, they will gradually slow down project progress and incrementally raise project costs.

The market has gradually realized the importance of content cloud management and has begun to purchase professional tools for unified storage and management. Well-known companies in the game industry such as Funplus, Touryou, Yxgames, and Happy Interactive are using the professional digital asset management system developed by Blueberry to enhance operational and development efficiency.

Blueberry's Solution and Application Scenarios

If the content assets created with effort and cost are not cloud-stored or managed in a structured and unified manner, it means constantly repeating the primitive process from scratch. Unified storage and cloud deployment allow team members to handle content assets across regions and time zones simultaneously, settling and reusing content assets — a basic capability for any efficient development team.

Additionally, due to the high value and uniqueness of digital assets, they are prone to leakage or theft during handling and transmission. Traditional cloud drives and local folders lack secure control, making it difficult to trace back or properly recover, necessitating professional tools for scientific management.

Flexible and Highly Available Cloud Deployment

Supports privatized deployment, ensuring complete control over data storage and management, offering advantages in compliance and security, and reducing operational costs and unnecessary expenses.

AI Labeling + Tag Group Management

Utilizes industry-leading AI recognition tagging functions. Resource files uploaded are automatically parsed and tagged from multiple dimensions. With the customized personal tag library and team tag pool, the upload-classification-storage automation loop is completed.

Blueberry AI tool — *Blueberry AI tag Tool*

Large File High-Speed Transmission

Assets stored on the server can be shared with a link at the click of a button, supporting encryption, watermarking, and setting expiration dates, maximizing transmission security.

Permission and Role Management

Through tiered permission management, accessing, editing, and sharing specific assets require applications, to ensure the security of sensitive information. For the same file, different roles (customer/design/audit/outsourcing) can only see content relevant to them, achieving data confidentiality while clearly defining ownership.

Blockchain Security Traceability

Combining blockchain technology achieves secure asset tracing. Operations records and personnel information can be traced back, and operation records cannot be deleted, greatly reducing the risk of asset leakage and loss.

Unified Storage, Automatic Labeling, Scientific Classification, Clearly Visible

Online Preview and Efficient Collaboration

In game development, different roles such as planning, development, and art involve various sizes of reviews. Due to various complex formats of review files that cannot be shared online, discussions are limited to meetings. If a role is absent or busy with other tasks, it may lead to low-quality reviews and repeated secondary reviews, which are detrimental to development progress.

DAM help in collaboration — *DAM helps in Collaboration and teamwork*

Based on Blueberry's powerful online preview and review-reply capabilities, supporting over a hundred formats, just uploading the material files to the asset library, everyone can view and edit simultaneously, and comment on issues directly, Many issues can be efficiently handled online, significantly enhancing developmen3D project files online high-speed uncompressed preview

Rich Integration and Custom Development

Through customized development, it seamlessly interfaces with enterprise OA and project management tools (such as Lark/DingTalk/Teambition/JIRA, etc.), automatically synchronizes partition and work order lists after connection, bi-directional real-time synchronization of modifications to work orders or file statuses, automatically returns file addresses in work orders, completes team development collaboration in one stop automatically, achieving true task and asset linkage.

Vertical integration of upstream and downstream

Based on plugins and open API interfaces, it can be customized to interface with commonly used production tools like Canva, Figma, PS, and AE, as well as commonly used game engines like Unreal, and Unity, and downstream tools like SVN, Perforce code control for customized integration, allowing the entire production process to flow within the system.

Through Blueberry integrated workflow upstream and downstream

Intelligent Creation Supplementing Art Resources

With the rise of artificial intelligence, some teams and some major companies have begun to try using AIGC to establish their art asset libraries. On one hand, it increases the output of art assets while reducing costs.

Through AIGC, quickly generate concept diagrams, determine style and color, align production expectations and directions, reducing rework risks; after the main image is completed, use AIGC to generate material elements to fill in, enriching the overall design, reducing production time and procurement costs, and effectively avoiding copyright issues.

Blueberry includes three models and over a dozen styles of generative AI to choose from, providing instant inspiration and support. It includes text-to-image, image-to-image, and line drawing coloring in three modes, supports local control and feeding training, and the final output of satisfactory works.

Works generated by AI can be automatically tagged and directly saved in the system for further editing, sharing, etc., completing the design-storage-collaboration automation.

DAM Essential Storage And Management Efficiency Tools for Game Development