Understanding Digital Asset Management: Three Key Questions to Ask

Digital Assets Management (DAM) such as Blueberry Solutions has become an essential tool for organizations of various sizes and industries. Essentially, a DAM system is used to electronically store, organize, and retrieve media and manage digital rights and permissions. As a result, businesses and entities can enhance efficiency, security, and insights into asset utilization, among other things. 

However, it is crucial to properly understand the specifics of one’s organization to select and implement the appropriate system, or parts of it. That is why, one must ask the right questions for invaluable answers. 

What Are Our Goals with a Digital Asset Management System? In other words, what does one want to achieve by adopting and integrating a DAM system into organizational processes? 

1. What Are Our Main Goals for Implementing a Digital Asset Management System?

Understanding one’s primary goals is crucial for the further stages of implementation. Goals can vary depending on business, size, or other requirements. 

Organizational Efficiency

Organizational Efficiency's main goal is to increase organizational efficiency, and many companies realize the need for asset management when they see their digital libraries becoming burdensome. While one owner cannot keep hundreds and thousands of files organized, DAM keeps everything in a centralized location, so people can stop wasting hours of potential productivity searching for them.

 This way, employees can collaborate better because they are more easily able to see what their colleagues are working on. 

Brand Consistency

Reduced Updates Organizing one’s brand standards is another frequent goal. All companies need a consistent brand presence to get recognized, and that branding image will likely consist of many different files.

DAM system enhances Brand consistency.

Risk Management

A DAM system can substantially reduce the risks associated with digital asset management in industries where security and compliance are a must-have. Securely housing sensitive assets and assigning secure rights of use.

Involve stakeholders from various departments in the process when defining your goals and their needs and expectations of the DAM system. This can assist in choosing a system that includes the desired features and functionality.

2. What Existing Technologies Will the DAM System Integrate With?

The DAM system you decide to use needs to also integrate properly with your core systems. When you have integrations with your business-enabled systems to work seamlessly in the system, your productivity will increase and the workflow will become smoother.

Forward compatibility with new software

Look at compatibility with other software your enterprise uses, such as any content management systems (CMS), customer relationship management (CRM) systems, and maybe enterprise resource planning (ERP) systems. Integration also makes the process more convenient and efficient since everything is linked and thus updating one platform might update all the other platforms automatically which then reduces your workload on your team as well as reduces the errors.

APIs and Customization

Investigate whether any APIs are provided in the DAM system for additional customizations and integration with 3rd part tools. Having an adaptable API is vital for customizing it to exactly what you need, and can make or break its potential success in the context of your tech stack.

Scalability

Take into account whether the DAM system scales on your business growth. Important, for scaling under an ever-growing number of resources and users without taking performance hits.

3. What Are the Security Features of the DAM System?

You cannot compromise on security, in this era of digital encroachment. This is why it is very important to take into consideration the security options of the DAM system to keep your digital assets secure and safe from any unauthorized access or cyber threats.

User Access Controls

Security Features - A strong DAM system provides a broad range of settings for controlling user access levels from the basic to the high end, easily adjustable by an administrator via role access. This guarantees that only the assets an employee needs to work within a given group in turn minimizes the hazard as much as possible from an internal threat perspective.

Data Protection, Encryption

Any sensitive data must be encrypted by the system at rest, or in transit to prevent interception by 3rd parties. You should also test if it is ISO/IEC 27001 compliant so that your system fulfills international security standards.

Backup and Disaster Recovery

Inquire about the DAM systems backup functionality and its disaster recovery strategies. It will allow routine backups and backup boilerplate in case of data loss system failure, or data leakage-induced disruption foreclosure, to maintain your business continuity.

DAM systems enhances security for didital assets.

Summary

Digital Asset management is more than you think; it not only helps in organizing digital files, but is also a full-blown solution to change the way your organization manages, maintains, and retrieves digital content. In doing so, you will be able to select a DAM system that not only satisfies your current requirements but also both meets your company’s future growth and evolves with the changing landscape. The appropriate DAM system will streamline your operations, protect your digital assets from loss or misuse, and ultimately deliver ROI by driving the value of your digital content.

Please visit Blueberry DAM free trial for more information.