Blueberry: DAMS Subscription Time
Any organization should think twice and more before subscribing to a Digital Asset Management System (DAMS) such as Blueberry Solution. How and when this investment is made will affect how well it works, costs, and what value it brings to the organization. However, to decide when is the best time to spend on a DAMS subscription, it is essential to take into account various factors such as your organizational requirements, what stage of growth cycle you are in as an organization, the volume of content that is produced, and stored every year, and your strategic objectives. This article is a blueprint on when may be the right time to invest in a DAMS.
Right in the Beginning of Your Digital Transformation Efforts
Any organization that is embarking on a digital transformation journey must sign up for a DAMS at its inception. True to its definition, Digital Transformation addresses the new technologies that infiltrate and facilitate the production process as it improves business productivity, improves customer service, or creates new revenue channels. The DAMS serves as a hub for effective management of digital assets to help the organization make the most out of its digital transformation. Implementing a DAMS as early in the process as possible enables businesses to set up the platform on which they will be able to reliably control their digital assets while promoting and maintaining their approach.
When You are Drowning from too Much Content
Digital content overwhelming Many common indicators that it is time to purchase a DAMS will be pretty evident. Organizations create a lot of digital content as they grow, things like images, videos, and documents. and graphics. Doing this manually or with simple file storage solutions is prone to inefficiencies, misplaced assets, and lower productivity. The time spent by your team hunting down assets, fighting versioning issues, or failing to deliver proper asset organization means you are in dire need of a DAMS.
During a Major Rebranding or Marketing Campaign
Multichannel digital assets production during extensive marketing strategy or major rebranding effort In such times, consistency in branding and automated asset management is vital. Subscribe to a DAM before starting any rebranding or marketing campaign, so all of your digital assets are easily organized and accessible in one place with your branding consistent across the board. This helps not only speed up the campaign process but also allows the overall re-branding push to be more effective.
Expanding to New Markets or Channels
This will allow you to reach potential customers and go where they are used to.
When new markets or channels (geographic, digital) start emerging, it becomes more challenging to maintain and control such digital assets. Every market or channel might need regional content, different designs, and tailored marketing stuff. A DAMS helps to reduce this complexity allowing to organize, localize, and distribute assets in a more streamlined manner. DAMS providers and tech strategists know this, and if you buy their services now it can dovetail them seamlessly into the expansion, making sure your digital assets too are prepared to play their part in an expanded role.
At the Start of a New Fiscal Year or Budget Cycle
Budget cycles and fiscal years are great times for you to consider and acquire a DAMS. These times are when organizations will review what they need to purchase, and how much budget they have and start planning the year. If, however, in this current/new fiscal year you plan your budget well and include a DAMS subscription, it could be a more measured response and allow you better strategic planning. This will allow you to merge the DAMS investment initiatives with broader organizational goals and initiatives as well.
During periods of rapid expansion or mergers
Organizational growth, or mergers & acquisitions with other events can bring in a large number of digital assets from diverse sources. All of this growth can burden existing asset management processes and systems. The foundation of a DAMS investment during these times is that it allows many more digital assets to be used in an organized way. In addition to customized brand templates, this also enables a more streamlined asset integration process from acquired companies so all digital content can be found and stored in one place of records.
Increased Compliance and Security Requirements
Businesses in industries with strict compliance and security must be able to manage their digital assets safely and remain compliant. When your organization is under increased regulatory scrutiny or you need to improve your data security, the DAMS will enable the compliance and data security tools that are needed. DAMS solutions provide newspapers and media companies with access control, audit trails, and rights management to aid in the enforcement of compliance with regulations and ensure that their sensitive digital assets remain protected.
Blueberry DAM offering security.
As we plan the core direction to evolve over time
This means planning with a long-term view of what you want to happen, and what resources you need for those goals. If your organization is planning major expansion, heightened digital communications activity, or moving towards more radical digital change as part of its strategic plan then think DAMS when budgeting for the year ahead. Adopting a DAMS early fundamentally allows your digital asset management infrastructure to grow and scale with your organization while supporting its long-term goals.
Summary
When is the best time to get a Digital Asset Management System (DAMS)? The answer depends on many factors and may coincide with your organization's growth stages, volume of content, strategic goals, and specific needs. Invest in a DAMSolution at the Start of Your Digital Transformation Or During a Big Marketing Launch... Or, If You Want To Be Ready For Growth Whether you are getting ready for a new digital campaign, planning your digital transformation, or already seeing incredible growth, investing in a DAM solution can make it possible to improve asset management efficiency, optimize workflows, and prime your organization for success. When done strategically and after weighing your company’s investment needs, it is possible to get full bang for the buck of DAM.
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