The Ultimate Guide to Improving Your Digital Asset Management
Digital asset management isn't just about having the right software to organize and keep track of your digital assets. It's also about setting up your systems so that they are optimized to create new content, which is key to improving the efficiency of every department in your organization.
In this guide, we'll walk you through how to improve your digital asset management, whether you're at an enterprise level or if you're just getting started with it. Here's what we cover in this guide:
What is digital asset management?
For starters, digital asset management (DAM) is a software solution that helps organize, store, retrieve and share digital assets.
Digital assets include images, videos, audio, documents, media files, presentations, and any files that require specific rights to use.
How Does DAM Fit In?
Sources:
https://cdn.ihs.com/www/pdf/EWB-InformationGaps-Infographic.pdf
https://computhink.com/wp-content/uploads/2015/10/IDC20on20The20High20Cost20Of20Not20Finding20Information.pdf
https://ihsmarkit.com/research-analysis/q11-so-much-information-and-all-of-it-hard-to-find.html
A good DAM solution helps with effortless asset management by a centralized system, ensuring that the right people have the required rights to the asset, which makes it easier to maintain brand consistency in project management.
Organizations are going mobile in every sector as you read this. One of the crucial elements that the business must consider is its digital assets.
And with the help of digital asset management solutions, it is a streamlined process, and here's how you can make the best out of your DAM solutions to reach better efficiency.
Some Do's and Don'ts To Consider While Selecting A DAM Solution
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Using an effective digital asset management solution is critical for companies with an extensive and growing portfolio of media assets—images, video, audio, and more.
However, most businesses don't take time to consider their specific needs and budget before deciding. As a result, they may select a system that doesn't offer all the functionality they need or isn't scalable enough as their business grows.
The following are some crucial things to consider before purchasing a DAM solution.
Does it solve your current business challenges?
In most cases, you'd need a digital asset management (DAM) solution to solve your business challenges. And to select a DAM, you'll want to answer these four key questions:
What do I want to accomplish? How will I know if it's working? How much is it going to cost me? Who else could help me get there faster and cheaper than a DAM solution?
Understand how it'll integrate with your current workflow
Think about how digital asset management software works with your existing workflow and network. Don't pick a solution that is complicated to use.
Do consider what integration options are available so you can ensure seamless sharing of files between your different vendors, systems, and people in your organization.
Do remember to ask questions like, What tools do you have available? And How many active users does your system support? Or Can you connect my current systems (CRM, accounting, project management software) with it to export all my data easily?
Don't get locked into a one-size-fits-all solution. Choose software that fits your budget and is scalable enough for your business needs. Determine if that solution is intuitive for you or your team members.
Work with us:
At Share Creators, we built the Blueberry DAM for creative studios and enterprises that need an all-in-one software suite to manage projects and assets. We've used the latest technology and solutions while designing the Orange Enterprise Software. Contact our sales team today for a demo.