Is the Design Workload Increasing as the 11 Shopping Festival?
People often ask Xiaomei: "With so many design materials to handle daily, how do you manage and store them?" Do you experience slow uploads and downloads on cloud drives?
Do shared links often expire? Sometimes, when you want to use saved reference material, you can't remember where it was stored. As the end of the year approaches, facing major marketing events like Singles' Day and Christmas, the pressure on brand content management and output surely doubles, doesn't it? Not only is there a continuous demand for creativity, but also a substantial management of material files. Feeling overwhelmed yet?
The current market situation
Traffic is getting more expensive, and all designs need to consider conversion rates; channels are increasingly fragmented, clients are more demanding, and consumers are pickier.
Old materials are scattered everywhere, and new advertising materials are urgently needed. Different channels need to be covered, and various target customer groups need to be satisfied. There is a demand for a unified overall style, yet the content needs to be differentiated.
Moreover, different departments often have disagreements due to not being able to see the design progress, leading to constant back-and-forth, ultimately burdening the designers. Designers often feel "stuck in the middle," spending a lot of time on communication and collaboration, with little energy left for creative work.
As the saying goes, "To do a good job, one must first sharpen one's tools." Today, Xiaomei will discuss a treasure tool quietly used by many designers: Blueberry, a professional digital asset management software (DAM) produced by Blueberry. Blueberry, a tech company based in Silicon Valley, started with game art design and was deeply involved in the production of four of the top five global battle royale games in 2022. It has also served well-known AAA game developers like Star Wars, Game of Thrones, Lord of the Rings, and Diablo.
Blueberry Dam Software
The team encountered problems in daily work similar to those mentioned by the designers: files were often lost because they were forgotten; all files had to be downloaded locally for preview. Thus, they developed Blueberry over four years, initially as an internal storage tool for collaboration with clients and partners.
Because the clients served were well-known industry manufacturers worldwide, who felt the efficiency improvement brought by this tool, they hoped it could be opened for long-term use by teams. Thus, Blueberry, a product born from internal needs, came to be, better suiting the designers' own needs.
Blueberry brings value to users and teams on three levels:
Reliable Storage Tool: Fast storage and download, CDN global acceleration, and large file transfers no longer require back-and-forth file transfers.
Efficient Visualization Tool: Files like 3D Maya, Max, Blender, and PSD can be previewed online.
Smart Collaboration and Creation Tool: Deep integration with DingTalk and Lark; Photoshop, Unreal plugins; files can be uploaded and downloaded to the server without leaving the production software.
Blueberry DAM Collaboration Tool
Let's see how Blueberry enhances work efficiency for industry design and creation teams:
Case 1: Large Design and Marketing, UA Advertising Design Teams
Challenge:
For high-quality comprehensive projects, to ensure a unified style, many materials are reused, such as complete VI extensions, product element libraries, etc. However, due to the lack of scientific storage and management of digital assets, materials are often lost or unavailable when needed, forcing the recreation of "wheels" or scrambling to request them elsewhere.
Solution:
Assets that are sedimented are valuable, reusable assets have value. Using Blueberry allows for the setting up of independent asset libraries, essentially quickly and standardly creating a "digital library." Different files are stored in different sections. New employee training, asset accumulation, brand promotion, and outsourcing cooperation are clear at a glance, and available at any time.
Case 2: Well-Known Design and Production Company
Challenge:
Source design files in cloud storage are not visible, and specific content has to be downloaded locally for viewing through native software.
Cloud based Storage DAM
Solution: Blueberry and project management tools work together to establish a team asset library. After art personnel completes their work, it's saved locally and simultaneously uploaded to the server for backup. Based on unique technological breakthroughs, it supports fast online real-time previews of over a hundred resource formats, including large 3D engineering files like MAYA and 3Ds Max, which can be rotated, animations played, and textures changed.