How can you increase the conversion rate for advertising campaigns Using Blueberry Asset Library?

Blueberry DAM, is a global provider of software and art services. By 2025, Blueberry will produce four out of the top five battle games produced. Blueberry, a tool to better manage digital assets developed by professional teams for managing them efficiently was also released.

Blueberry Digital Asset Tool

Blueberry Digital Asset Tool


Global economic growth has slowed. Marketing costs are on the rise and it's crucial to pay attention to input-output relationships. We all understand that customer group portraits and channels, in combination with good advertising design drawings, can significantly boost conversion rates - leading to reduced advertising costs overall.

let's use the gaming industry. Advertising costs of medium-sized game companies often reach hundreds of millions annually and each boss works diligently to find optimal costs and conversion rates - often using methods such as tracking popular material and channel data feedback as indicators of effectiveness - to find solutions that maximize ROI at optimal delivery costs. Once channel optimization reaches a peak state, delivery cost optimization no longer becomes possible.


Material optimization remains possible; however, this can be challenging due to designers not understanding customer preferences and pitchers being unable to screen-shot every piece of data in time for designers due to weekly deliveries. Furthermore, designers and pitchers often pursue popular materials while not improving delivery themselves.


Deloitte's 2023 Global Marketing Trends Report highlights three top priorities of chief marketers during times of economic insecurity as follows:

1. Accelerate the adoption of new digital technologies and platforms

2. Expand to new markets or segments of the market

3. Utilize algorithms or systems to enhance customer experiences


Data is critical. It allows businesses and customer groups to understand and tailor customer preferences accordingly while improving material effectiveness.

Blueberry DAM now features an innovative solution to this dilemma: browsing project files and delivery drawings quickly provide quick access to advertising assets; while connecting with major advertising platforms ensures automatic updates on data.

Data synchronization works both ways. Over ten different data dimensions are offered, such as CTR (click-through rate), ROI(return on investment), Installation rates, etc. Gain visibility into advertising and marketing data.

Advertising optimizers have access to all advertising materials as well as all project files, making the next iteration of an AB test easier and faster. No need to visit research and production departments for temporary files - advertising iterations take place after its transmission back and forth.

Marketing and design departments can collaborate quickly when working together on marketing and design projects.

Dotting the material will allow you to quickly respond to designer inquiries and iterate on advertising materials quickly.

Bleberry enables working Together

Blueberry Enables Team to work together

Digital Asset Management Allows Collaboration And Manage Digital Assets


Blueberry is the only AI-powered file recognition software to accurately assess filesSearch accuracy can be significantly enhanced by combining powerful artificial intelligence tags with a customized personal tag library and team tag pool.

  • Provides multiple search options. Users can search images by color, file type, and size, horizontal/vertical composition, upload date/time, and more.

  • Search Tags: Users can create custom tags according to their needs - for instance, distribution channel, producer, etc. Users can set these levels according to what tags they need for search.

  • Blueberry uses AI tags and search technology with its intelligent digital asset management software to enhance content utilization efficiency by up to 60%.

  • Eternal and internal collaboration is often complicated by needing to share large volumes of digital content quickly.

  • Marketing automation can only be improved by making material resources flow more freely and safely

  • You can share individual files and folders directly through the interface.

  • By customizing sharing permissions to fit different needs, such as editability and viewability, you can maintain control of existing digital assets.

  • To protect digital assets and files, encryption, watermarking, and adding an expiration period can be added as safeguards.

DAM helps in protecting data

DAM helps in protecting sensitive data

Within seconds, you can see the name and details of any shared resource including time-sharing, person/team sharing, link, password protection, and status. Furthermore, using the Status button you can deactivate shared resources at any time.

Files of various formats are frequently utilized during the product development process, which often involves multiple people, projects, and tasks. Manufacturers frequently purchase multiple software packages to support team collaboration - Maya, Max Zbrush Blueberry allow for rapid viewing of 3D project files such as MAYA and 3d Max, 2D pictures, and 3D FBX/OBJ. Blueberry also provides quick previewing of MAYA, 3d Max 2D SPINE animation videos, audio PPT presentations as well as many other document formats within seconds - such as Word.

Blueberry, an intelligent digital asset management system, is utilized by numerous manufacturers around the world to increase marketing automation efficiency.

Do not miss your product, try Blueberry free trial today.









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