Game Development Enters an Era of High-Quality: It's Time to Equip a Professional Digital Asset Management Tool!
Game Development in the Era of High-Quality Craftsmanship: The Necessity of Professional Digital Asset Management (DAM)
As the gaming industry pivots towards high-quality craftsmanship to meet the diverse and personalized demands of the younger generation, the role of sophisticated digital asset management systems becomes crucial. With game development increasingly focused on high quality, managing voluminous and complex digital assets securely and efficiently is essential.
Challenges in Modern Game Development
Unified Storage Standards and Naming Conventions:
In the absence of unifying platforms, files are scattered and disorganized, complicating asset management. Diverse naming conventions across different team members hinder effective searching and organization.
Security and Permission Management:
Given the high value of digital assets in game development, losing even a single character file could result in substantial costs. Ensuring that only authorized personnel can access, edit, and manage specific files, complete with operation traceability, is paramount.
Version Control and Collaboration:
In environments where multiple collaborators modify assets, version control systems enable efficient management, preventing conflicts and ensuring coherence.
Data Backup and Loss Recovery:
Professional asset management solutions provide robust backup and recovery systems, safeguarding against data loss and minimizing the time and resources spent on recovery tasks.
Lack of Automation and Intelligence:
Large projects lack automation, making the creative process for game development prone to errors and inefficiencies.
Introducing Blueberry: A Revolution in Digital Asset Management
Blueberry, developed by ShareCreators, is not just a storage solution but a comprehensive digital asset management (DAM) system tailored for the complexities of modern game development. It integrates design production, collaboration, and project management, powered by AIGC to streamline operations and automate collaborative processes.
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Key Features of Blueberry
Fast Retrieval and Access:
Blueberry enhances efficiency with its powerful search capabilities, enabling quick access to assets and saving considerable time. It uses AI to tag and sort assets, turning it into an asset library that is both comprehensive and easy to navigate.
Blueberry intelligent digital asset management software supports fast online real-time preview of over 100 resource formats
Security and High-Speed Transmission:
With tiered access control, Blueberry ensures that sensitive information remains protected, with Blockchain technology providing an additional layer of security through traceable and immutable operation records.
Efficient Collaboration to Enhance Work Efficiency:
Blueberry’s collaborative platform facilitates sharing, commenting, and editing of assets among team members, significantly boosting project efficiency.
Blueberry in Center
Version Control Management:
Blueberry’s version control features ensure that all team members are working with the most up-to-date files, avoiding duplication of effort and conflicts.
Transforming Game Development with Blueberry
Blueberry not only meets the needs of complex game development projects but also offers scalable solutions adaptable to teams of any size. Its capabilities in managing 3D models, sound effects, and other digital assets streamline the development process and enable developers to focus more on creativity and less on asset management.
Learn More about DAM for the Gaming Industry
In an era where game development demands both high quality and operational efficiency, Blueberry provides an essential solution. With its robust features and industry-leading technology, Blueberry is set to redefine how digital assets are managed, making it a cornerstone for developers aiming to produce top-tier games.
As the younger generation has become the core demographic for gaming entertainment, their demand for more diversified and personalized game content, combined with a desire for innovation tied to current trends, means game development is increasingly emphasizing high-quality craftsmanship.
During this process, a vast amount of digital assets are generated: proprietary or licensed scene images, character models, CG animations, planning documents, music, videos, etc. Managing these extensive, format-diverse, and high-value digital assets securely and effectively to make them "come alive" presents a significant challenge.
In the game production process, development teams often encounter the following issues:
Lack of Unified Storage Standards and Naming Conventions:
Files are scattered everywhere, leading to asset disarray and management difficulties. Different teams and individuals use various naming conventions and tags, making searching and organizing challenging.
Security and Permission Management:
Due to the high value and specificity of digital assets, the loss of even a single character file could result in costs starting in the tens of thousands to recreate. It's crucial to ensure that only authorized personnel can access, edit, and manage specific files, with the ability to trace action history.
Version Control and Collaboration:
In a collaborative environment, different members might modify and edit the same asset, easily leading to version conflicts and chaos.
Data Backup and Loss Recovery:
Without professional measures and tools to fully protect digital assets, backing up and recovering lost data require a significant investment of manpower and time.
Lack of Intelligence and Automation:
In the design and production processes of medium to large projects, involving extensive sharing, collaboration, and project management actions, the lack of intelligence and automation makes multi-person project development time-consuming and error-prone.
This is because, under the trend towards more refined division of labor in game production and development, traditional tools and modes are no longer suitable. In recent years, the concept of Digital Asset Management (DAM) has been introduced domestically.
The primary value of DAM is to make assets "come alive" by associating digital assets and their attribute data with AI, transforming from centralized to real-time cloud/local collaboration, thereby achieving decentralized asset management. As such, DAM is influencing corporate asset management and becoming a preferred choice for enhancing work efficiency. Its role goes beyond merely storing and organizing a company's digital assets; it also improves sharing and transmission efficiency, strengthens team collaboration, and facilitates integration across the supply chain.
Blueberry is a global leader in the DAM industry and a deep participant in digital transformation. Its innovative digital asset management tool, Blueberry, not only assists enterprises in managing massive digital assets but also connects design production, internal and external collaboration, and upstream and downstream integration through AIGC, achieving automated production collaboration. Whether in game development or virtual environment 3D modeling, the Blueberry Smart Digital Asset Management System can provide security for projects and products while also achieving cost reduction and comprehensive operational efficiency enhancement. Testing shows that key features can help teams save up to 74% of their time.
Advantages and Value Scenarios of Blueberry:
Fast Retrieval and Access:
Blueberry offers powerful AI-driven parsing and search capabilities that quickly locate the needed assets, saving time and effort. It uses industry-leading AI recognition tags to automatically parse and tag resources when saved and uploaded to the asset library. This, combined with customizable personal and team tag pools, completes an automated loop from upload to classification to storage, effectively creating a "digital library" with an "AI librarian" for quick retrieval and convenient access.
Security Protection and High-Speed Transmission:
Blueberry provides tiered access control, requiring members to apply to administrators to access, edit, and share specific assets, ensuring the security of sensitive information. It also allows for role-based permission settings on the same file(s), ensuring that different roles (clients, designers, reviewers, subcontractors) only see content relevant to them. This not only maintains data confidentiality but also clearly defines ownership, greatly securing assets.
Integrated with Blockchain technology for secure tracking of asset provenance. File operation records and operator information can be tracked, and with Blockchain, records are immutable, significantly reducing the risk of asset leakage and loss.
Efficient Collaboration Enhances Work Efficiency:
Blueberry provides a platform for sharing and collaboration in complex workflows involving multiple participants, enabling team members to easily share, comment, and edit assets, fostering cooperation and collaboration between teams. When you need online high-speed previews and immediate feedback, "Blueberry" is a handy tool: it supports fast online real-time previews of over 100 different formats, including large 3D engineering files like MAYA and 3D Max, uncompressed.
It also supports frame-by-frame annotation and online review responses, allowing direct annotations and feedback on a specific frame of a 3D model or video. Integrated with internal communication tools, organizational lists are synchronized, and feedback is pushed immediately.
Because "Blueberry" supports both cloud and local versions, team members can synchronize the latest content with their supervisor as soon as the design is saved, without needing to transfer files back and forth. It effectively builds an information highway between teams, exponentially increasing collaboration efficiency.
Its plugins and open API interface allow for customized development, integrating with common production tools like PS, AE, and popular engines like Unreal, Unity, as well as downstream tools like SVN and Perforce code control, enabling the entire team's production process to be completed in one place within the Blueberry system.
Project Management Tool Integration:
When it comes to project tasks, Blueberry serves as a fundamental infrastructure in the supply chain, having integrated project management tools (Feishu, JIRA, Teambition, etc.) through secondary development. It synchronizes actions such as upload, management, review, and distribution in project management tools in real-time, automating the association of tasks and assets without the need to switch between different tools.
Version Control Unified Management:
Using Blueberry, you can track and manage asset versions, automatically detecting and uploading new and modified files in your local workspace, providing local and remote file comparison previews and conflict resolution features. This ensures team members collaborate efficiently, roll back erroneous edits, and compare and merge different versions, ensuring the use of the latest version and avoiding confusion and conflicts.
It reduces the use of outdated or low-quality file versions by team members. This consistent use of correct content helps standardize team strategies, presenting a unified professional image externally.
Assisting Creative Content Generation:
The game industry has always faced the impossible triangle of "cost, quality, efficiency," meaning game developers cannot balance the development cost, efficiency, and product quality. Using artificial intelligence to automatically generate content and enhance creative efficiency has become a major breakthrough in increasing industry productivity.
In the early stages, AIGC quickly generates concept maps to determine style and color communication, aligning production expectations and creative directions, reducing rework risk. After the main visual is completed, AIGC helps generate material elements to enrich the overall design, reducing production time, cutting procurement costs, and effectively avoiding copyright issues.
Through seamless integration with generative AI, Blueberry' smart digital asset management software comes with three models and over a dozen styles to choose from, providing instant inspiration and support. It includes three forms of AIGC: text-to-image, image-to-image, and line art coloring. Users can continue to select from one or multiple generated images through image-to-image, ultimately producing an image that meets their needs.
As AI generates works, they are automatically tagged and saved in the system by AI, facilitating further editing, sharing, and other operations, completing the design-storage-collaboration automation efficiency.
Exquisite and Realistic Character Models and Animations:
Exquisite and realistic character models and animations are a major factor in a game's core competitiveness. They help establish a positive image of the game or provide a better interactive experience for players, ultimately driving revenue growth. Therefore, enabling developers to focus more on design and production, creating more valuable digital assets, rather than spending time and energy on finding, searching, sharing, and collaborating, becomes particularly important.
Using the revolutionary innovative tool Blueberry, with scientific storage and artificial intelligence, efficiently organizes and manages digital assets, helping enhance operational efficiency, has become a new choice in the game industry. Top industry players including Funplus, TuYou, Yoozoo, Wanda, Shoumeng, Gigabit, Thunder Games, Happy Interactive, and others are using Blueberry to enhance management efficiency.
In the Globee2022 Information Technology World Awards, Blueberry successfully won three major awards, including the highly prestigious Gold Award in the annual digital asset management software category.
Blueberry currently offers a variety of pricing options that can be flexibly selected based on seat and feature needs, so whether it's a startup or a mature enterprise that has been operating for many years, you can choose the version that fits your team size and actual usage scenario. If in the future the team size expands or there are customized needs, you can upgrade directly on the existing basis without needing to purchase again.
For new users, Blueberry currently offers a week of full-feature trials to facilitate a more comprehensive understanding of the product. If you encounter any issues during use, the Blueberry team will assist you in finding a quick solution.